Understand the underlying psychological principles that drive us toward action.
Utilize psychology to craft persuasive user experiences and products that drive users to take action.
Remote or in-person
Enroll todayUnderstand the underlying psychological principles that drive us toward action.
Hi! My name is Anders Toxboe. I have headed startups, medium sized companies, and large corporations through digital transformations for a decade, helping product teams use psychology to launching successful products on a streak.
I have worked with dozens of startups and corporate innovation teams on the development, launch, and growth of new products and business initiatives. I also created the popular Persuasive Pattern card deck used in this course.
I've created this course to do what I love: teach people the best way to embed product psychology into the user experiences of their products. I'll teach you the most powerful psychological concepts you can use to drive users toward action. I'll teach you to design with purpose and intent.
Find me on Twitter or LinkedIn or simply get in touch.
Learn how to apply psychology to design engaging online user experiences that make people take action.
We will dive into our persuasive playbook explain how you can easily apply
each persuasive pattern them to your own design.
You will learn the underlying psychological principles that drive us toward action.
Design for engagement
After this course, you will be able to apply persuasive psychological principles to create seductive user experiences, that drive users toward action.
Design a persuasive experience over time
The appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:
Make it happen
You will learn how to carry out smart, quick, and easy product experiments
that will help you discover what persuasive concepts work for your particular audience
We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions.
“People are getting enthusiastic, you get their attention immediately and they are actively involved in sorting out how to apply a certain pattern.”
“After attending the course, I redesigned a sign up-form for a client using the Tunneling and Sequencing patterns. We did an A/B-test and the conversion rate improved by stunning 37%..”
We created the Persuasive Patterns card deck to help us distill complicated psychological concepts into digestible form. It is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.
With a focus on human behavior, each card describes one psychological insight and suggests ways in which you can apply it to your product.
Throughout the course, we'll use the Persuasive Patterns card deck as a shared reference point. We'll try them out and use them in exercises.
When participating in the 2-day masterclass (not conference workshop), you will take home a Persuasive Pattern card deck of your own.
Learn how to motivate users toward taking action
Join the waitinglistProduct Psychology Masterclass by Anders Toxboe
Credit card & PayPal.
We can create an invoice for your company or boss. Please email your details to info@learningloop.io
Conference workshop payment is handled by the individual conference and can differ.
We provide a certificate of completion at the end of the course, confirming passing status with accomplished learning goals.
You will also receive a LinkedIn certificate.
The registration fee is non-refundable. Once a registration has been made and the confirmation email has been sent out, the price is set and cannot be changed or adjusted.
If a similar future workshop is planned and is yet sold out, you may change the date of your course without extra charge, if you give us at least two weeks' notice before the course starts.
In case there is not a sufficient number of registrations for a course, we reserve the right to cancel it 2 weeks prior to the planned course. If a course is cancelled, registered attendees will be contacted directly and they can register for another course or get a refund.
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Watch us talk about persuasive design.
Take our online course on building persuasive products.
Get yourself a copy of the Persuasive Patterns card deck to start learning about complicated psychological concepts in a simple and easy-digestible way.
We teach in English.
A few weeks prior to the course start, you will receive information about the details of the course – including the exact location.
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Want to learn more about about good product development, then browse our product playbooks.