Product

Min. Marketable Product

A product with just enough functionality to be viable to launch

Illustration of Min. Marketable Product

Also called: Stripped Tease

See also: Concierge, Feature Stub, Spoof Landing Pages

Difficulty: Hard

Strength of evidence
95

Relevant metrics: Acquisition, Activation, Cycle time, Customer feedback, Cost

Validates: Feasibility, Viability, Desirability

How: A Minimum Marketable Product (MMP) is a functional version of your product, but with features stripped down to the bare minimum in order to collect the maximum amount of validated learning about customers with the least amount of effort.

Why: Reduce time-to-market by building the absolute minimum product you can get away with launching. This approach is often less expensive than going to market with a final and full product experience, which might fail. An MMP is often informed by one or more Minimum Viable Products (MVPs). While appropriate for finally launching, you should have validated your product before launching.

This card is part of the Validation Patterns printed card deck

A collection of 60 product experiments that will validate your idea in a matter of days, not months. They are regularly used by product builders at companies like Google, Facebook, Dropbox, and Amazon.

Get your deck!

Before the experiment

The first thing to do when planning any kind of test or experiment, is to figure out what you want to test. To make critical assumptions explicit, fill out an experiment sheet as you prepare your test. We created a sample sheet for you to get started. Download the Experiment Sheet.

After the experiment

To make sure you move forward, it is a good idea to systematically record your the insights you learned and what actions or decisions follow. We created a sample Learning Sheet, that will help you capture insights in the process of turning your product ideas successful. Download the Learning Sheet.

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Idea Validation playbooks