Continuous Discovery

Learn how to fine tune your organization into having weekly customer touchpoints, getting evidence for your decisions while you are making the decisions rather than later.

As any business leader knows, making decisions without evidence is a recipe for disaster. Yet many organizations make decisions based on gut feeling or intuition rather than on data. This can lead to problems down the line when it turns out that the decision was not based on sound evidence.

Continuous discovery helps to avoid this problem by insisting on having frequent customer touchpoints that provide evidence for decision-making. This approach allows organizations to get feedback and data as they are making decisions, rather than after the fact. As a result, they are more likely to make decisions that are based on sound evidence and that will bring positive outcomes for both the business and customers.

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