Creating And Leveraging User Personas

User personas are fictional, archetypical representations of your target users. Based on user research and product strategy, they help inform the design process with the idea that it is better to design for one clear definition of the user rather than thousands of differing representations.

Personas factor in demographics, behaviors, motivations, and user goals, and start to truly shine when life is breathed into them through scenarios: narratives or stories featuring your personas to help you better understand their needs and how they would or could interact with your product.