Designing for Enterprise Products

Designing B2B enterprise products is notoriously complex. B2B users are often very technically savvy as they use the same software every single day in their full time work. This should however not be an excuse to do bad design.

To complicate matters further, B2B enterprise products are often highly customized, so the design has to be able to accommodate a wide range of user needs.

Despite all of these challenges, it is still possible to simplify the design process by breaking it down into smaller steps. By focusing on one task at a time and working through the design systematically, it is possible to create B2B enterprise products that are both user-friendly and highly functional.

But first, get help from a mentor who has been through the process before you.