Go to Market Strategy 0 to 1

A go to market strategy is important for any company, but especially for early stage companies. With help from more experienced entrepreneurs who can provide guidance and advice, you can learn how to reach the hardest customer to convert of them all: your first customer.

Be clear on what problem are you solving and who your ideal customer is. Understanding your market is critical. This will help you define your positioning, messaging, and marketing mix. Once you land your first customers, talk to them; they can provide valuable feedback and help validate your business model.

Don’t underestimate the power of mentoring. Find someone who has been through the process before and can offer guidance and advice.