How to decide what metrics to track

With an abundance of data available, it can be difficult to decide which metrics to track. Take time to understand your business goals and objectives to narrow down the metrics that are most important to your company.

In today’s data-driven climate, it can feel like metrics are the be-all, end-all of success. But with so many metrics out there, how do you decide which ones to track? And more importantly, which ones are KPIs (key performance indicators), or even your North Star?

Get help. If you’re feeling overwhelmed, talk to someone who is informed about data and decision-making. They can help guide you to the metrics that will matter most for your business.

Once you have a handle on which metrics to track, it’s important to keep your north star in mind. That is, what is the ultimate goal you’re trying to achieve? All of your metrics should be aligned with this goal. By doing this, you’ll ensure that you’re only tracking the metrics that truly matter - the ones that will help you reach your target.