How to do Jobs to Be Done interviews

Learn how to conduct Jobs to Be Done interviews and what to do with the data.

When it comes to understanding consumer behavior, Jobs to Be Done interviews are a powerful tool. By asking people about the circumstances under which they use a product or service, Jobs to Be Done interviews help to uncover the true motivators behind purchase decisions. However, conducting Jobs to Be Done interviews is not always straightforward. These mentors can help you get the most out of this valuable research technique.

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