“Build Persuasive Products”

2-day product psychology
crash course

Understand the underlying psychological principles that drive us toward action.

Who is teaching this course?

Hi! My name is Anders Toxboe. I have headed startups, medium sized companies, and large corporations through digital transformations for a decade, helping product teams use psychology to launching successful products on a streak.

I have worked with dozens of startups and corporate innovation teams on the development, launch, and growth of new products and business initiatives. I also created the popular Persuasive Pattern card deck used in this course.

I've created this course to do what I love: teach people the best way to embed product psychology into the user experiences of their products. I'll teach you the most powerful psychological concepts you can use to drive users toward action. I'll teach you to design with purpose and intent.

Find me on Twitter or LinkedIn or simply get in touch.

What can you do after the course?

Learn how to apply psychology to design engaging online user experiences that make people take action.

We will dive into our persuasive playbook explain how you can easily apply each persuasive pattern them to your own design.
You will learn the underlying psychological principles that drive us toward action.

Design for engagement

After this course, you will be able to apply persuasive psychological principles to create seductive user experiences, that drive users toward action.

Design a persuasive experience over time

The appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:

  • How to get people onboard
  • How to get people started and discovering all your product has to offer
  • How to make them stick around (and love your product)

Make it happen

You will learn how to carry out smart, quick, and easy product experiments that will help you discover what persuasive concepts work for your particular audience

The starting point is in psyschology

rather than graphical design

We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions.

The starting point is in psychology rather than graphcial design

We've trained people at

“People are getting enthusiastic, you get their attention immediately and they are actively involved in sorting out how to apply a certain pattern.”
Jan Luth, Xebia
“After attending the course, I redesigned a sign up-form for a client using the Tunneling and Sequencing patterns. We did an A/B-test and the conversion rate improved by stunning 37%..”


Day 1

The foundation: Why and When

  • Persuasion is like a relationship – you need to treat it like one
  • Friction vs Motivation
  • User goals, business goals, and the missing piece
  • Tangient and extrinsic motivation
  • The experience over time, habits, and intrinsic motivation

How to apply Persuasive Design

  • When constructing a value proposition
  • In pricing
  • On sign up, onboarding, and offboarding flows
  • For task completion
  • When starting or ending habits

Day 2

Persuasive Design in practice

  • Experimentation and hypothesis-driven design
  • KPIs and metrics for Persuasive Design
  • Certainty threshhold: Test vs implement

The bigger picture

  • Persuasion paths vs platforms
  • Integrating Persuasive design with your team
  • The playbook

Our Psychology Playbook

The Persuasive Patterns card deck

We created the Persuasive Patterns card deck to help us distill complicated psychological concepts into digestible form. It is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

With a focus on human behavior, each card describes one psychological insight and suggests ways in which you can apply it to your product.

Throughout the course, we'll use the Persuasive Patterns card deck as a shared reference point. We'll try them out and use them in exercises.

When participating in the 2-day crash course (not conference workshop), you will take home a Persuasive Pattern card deck of your own.

Who is this course for?

  • Product Designers
  • Business Developers
  • Product Owners & their teams
  • Marketers
  • CEOs
  • Executives & VPs
  • Digital Consultants
  • Managers
  • Developers
  • Startup Founders
  • Venture Capitalists
  • Account Managers and Sales
  • Consultants
  • Anyone interested in building and grow products that users love...

Dates and prices for upcoming courses

Apr 29/30
Monday, April 29th & Tuesday, April 30th
from 09:00 AM to 04:00 PM
EUR 1299,-
2-day crash course
Full course

Frequently asked questions

Credit card & PayPal.

We can create an invoice for your company or boss. Please email your details to info@learningloop.io

Conference workshop payment is handled by the individual conference and can differ.

We provide a certificate of completion at the end of the course, confirming passing status with accomplished learning goals.

You will also receive a LinkedIn certificate.

The registration fee is non-refundable. Once a registration has been made and the confirmation email has been sent out, the price is set and cannot be changed or adjusted.

If a similar future workshop is planned and is yet sold out, you may change the date of your course without extra charge, if you give us at least two weeks' notice before the course starts.

In case there is not a sufficient number of registrations for a course, we reserve the right to cancel it 2 weeks prior to the planned course. If a course is cancelled, registered attendees will be contacted directly and they can register for another course or get a refund.

Follow us on @uipatternscom and sign up for our newsletter.

Watch us talk about persuasive design.

Take our online course on building persuasive products.

Get yourself a copy of the Persuasive Patterns card deck to start learning about complicated psychological concepts in a simple and easy-digestible way.

We teach in English.

A few weeks prior to the course start, you will receive information about the details of the course – including the exact location.