Persuasive Patterns card deck
Conversions & Decisions
Apply behavioral insights to the choices people make in your product.
$129 · Printed deck + digital edition
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Product
UX
Behavioral design
Practical methods for better product decisions.
Explore card decks, free playbooks, and articles to understand customers, test ideas, and work through decisions with your team.
Practical card decks for product teams
Explore discovery, validation, strategy, UI, and behavioral design.
Product Weekly · Curated by Anders Toxboe
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Bestselling card decks
Bring behavioral design into your product work.
Two Persuasive Patterns decks, each with a different focus. Use the cards to compare approaches and discuss what to try with your team.
Persuasive Patterns card deck
Habits & Engagement
Explore behavioral insights for engagement and repeat use.
$129 · Printed deck + digital edition
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Printed card decks
Cards your team can hold, sort, and argue about.
You can read every method on this site for free. The printed decks bring them into the room: spread them on the table, pick the ones that fit, and decide together what to try next.
Every printed deck includes the digital edition.
The full range
Validation Patterns
Choose experiments to test assumptions about your product idea.
$129 · printed + digital
Shop the deck
Discovery Patterns
Explore methods for investigating customer needs and opportunities.
$129 · printed + digital
Shop the deck
Business Model Patterns
Compare ways to create and capture value with your business.
$129 · printed + digital
Shop the deck
UI Patterns
Explore interface patterns for common design challenges.
$129 · printed + digital
Shop the deckFree email course
Learn to Build Persuasive Products
Explore how psychology can help you design products people use.
PDF book
The Psychology of Pricing
Understand how people perceive price and value.
Explore 100+ behavioral pricing tactics for pricing pages, plans, and promotions. Learn the psychology behind each approach, when to use it, and how to test it.
Explore the PDF book$49 · Digital PDF, delivered by email after purchase.
Free resources
Product Playbooks
Start with a method you can use. Learn when to use it, how it works, and what to try next.
Validation Patterns playbook
Validate an idea
Business Model Patterns playbook
Explore business models
Persuasive Patterns playbook
Understand product psychology
Workshop Patterns playbook
Plan a useful workshop
From the blog
Ideas for your next project.
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Designing for Return
A practical design perspective on helping returning customers identify their current objective, start something new, reuse proven approaches, and connect their needs with the right product capabilities...
Anders Toxboe
Product Strategy ·
The Business Model of Enough
How to build products that deliver on their value promise, allow customers to finish, and create sustainable business value through trust, voluntary return, and solving the real...
Anders Toxboe
Behavioral Design ·
Not Every KPI Should Be Maximized
Designing KPIs with a definition of “enough”
Anders Toxboe
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