Persuasive Patterns

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Inspire User Action. Design Better Products.

Explore these patterns in Persuasive Patterns: Conversions & Decisions.

Use physical cards to explore ways to reduce friction and help users make decisions.

$129 · Printed deck + digital edition

Encourage action by eliciting positive or negative emotions about the behavior or situation.

Alter physical or social environments to subtly shift behavior patterns.

Broaden knowledge or insight regarding the behavior or situation to inform decisions.

Show practical examples or models of the desired behavior for clear guidance.

Connect the behavior to individual values and concerns, making it personally relevant.

Highlight current actions and their reasons, bringing unconscious habits to awareness.

Streamline the process or action, making it more accessible and less daunting.

Develop necessary skills and competencies to enable effective action.

Increase the expectation of costs or consequences of action.

Use the promise of rewards to motivate and encourage desired actions or behaviors.

Explore these patterns in Persuasive Patterns: Conversions & Decisions.

Use physical cards to explore ways to reduce friction and help users make decisions.

$129 · Printed deck + digital edition