Product discovery
How to run a product discovery workshop
Turn customer evidence and assumptions into an opportunity map, prioritize the problem to pursue, and plan what to learn next.
Best for: Teams choosing which customer problem to solve
Practical guides ยท Learning Loop
Guides for better product decisions
Discover customer problems, test product ideas, apply behavioral insights and run workshops that lead to meaningful decisions.
Free, practical resources by Anders Toxboe ยท Learning Loop
Start with the decision you're trying to make. These guides connect product discovery, validation and behavioral design with Learning Loop's public workshop exercises. You don't need a card deck to use them.
From customer problems to tested product ideas
Discovery identifies which customer opportunity matters. Validation evaluates a proposed solution by testing its riskiest assumption. Keep learning as evidence changes.
Product validation
How to validate product ideas before building
Identify the riskiest assumption, choose an evaluative experiment, and decide how evidence will guide your next investment.
Best for: Teams testing a proposed solution
Understand behavior and improve product experiences
Learn the principles, apply them to UX decisions and facilitate thoughtful behavioral design sessions.
Workshop facilitation
How to run a behavioral design workshop
Understand a target behavior, diagnose barriers, explore ethical interventions, and commit to a responsible test.
Best for: Teams planning behavior-focused workshops
Learning roadmap
How to learn behavioral design
Build your foundation in behavioral design through practical skills, reading, examples, and a four-week learning plan.
Best for: Designers and product people learning the discipline
Apply psychology
Product psychology for UX designers and PMs
Use psychological insights to improve decisions, onboarding, conversion and retention without sacrificing user autonomy.
Best for: Practitioners evaluating everyday UX decisions
Choose the right tools for the job
Compare practical approaches without assuming any single method or deck fits every challenge.
Choose a method
Behavioral design tools and resources
Compare diagnostic frameworks, pattern libraries, workshop exercises and testing approaches for different problems.
Best for: Teams selecting a useful design method
Card deck comparison
Best card decks for UX designers and product teams
Compare specialist product-development decks with workshop and cognitive-bias alternatives, including methods and exercise cards.
Best for: Teams choosing practical product development tools
Free worksheets for your next workshop
These printable worksheets support the guides. Their ruled areas remain visible when printing without background graphics.
Product discovery workshop worksheet
Collect customer assumptions, map opportunities, select a problem to investigate and agree on your next research step.
Validation experiment worksheet
Capture your riskiest assumption, hypothesis, experiment design, evidence criteria and the decision you'll make next.
For an additional experiment planning resource, see the Experiment Sheet resource page. The downloadable Experiment Sheet is available through its registration form.
Explore the free playbooks
Find full facilitation instructions in Workshop Patterns, product experiment methods in Validation Patterns, and behavioral design principles in Persuasive Patterns.
Every guide is designed to stand on its own. Card decks are optional tools when your team wants to make the methods and exercises part of regular practice.