Product discovery workshop worksheet

Turn customer evidence into a shared opportunity and a focused next learning step. Print this worksheet or save it as a PDF using your browser.

Read the facilitation guide

Use this as a working template, not proof that a problem or solution has been validated. Capture links to source research where possible.

1. Frame the workshop

Customer group and context

Observable outcome we want to improve

Decision this workshop needs to support

Attendees, facilitator, decision owner and date

2. Evidence before interpretation

Include the source, date and whose behavior or experience was observed. Record interpretation separately.

Observation and source	Possible interpretation	What we still do not know

3. Collect assumptions to uncover customer problems

What do we believe customers need, struggle with or want to achieve? Record hypotheses before mapping and mark what requires customer evidence. Inspired by Giff Constable and David Bland (Precoil).

Assumed customer problem or need	What leads us to think so?	Supporting evidence	What should we learn?

4. Draft the opportunity map

Desired outcome

Customer opportunity A, with supporting evidence

Customer opportunity B, with supporting evidence

Other evidence gaps or candidate solution directions, marked as hypotheses

5. Choose the customer opportunity to focus on

Compare the problems on your map before debating solutions. Use the Opportunity Scoring exercise for a more detailed comparison.

Chosen customer opportunity and why it matters to the outcome

Evidence behind the choice and what makes it more important than alternatives

6. Commit to the next learning action

One question we need to answer

Research or test method and why it fits

Who will do it, with whom, and by when?

What evidence would change our mind?

Date of the next evidence review

Learn the full exercises

Opportunity Solution Tree Mapping, Assumptions Collection and Assumptions Mapping provide fuller instructions. This worksheet is a short synthesis aid and does not replace the complete plays.