Product discovery workshop worksheet

Turn customer evidence into a shared opportunity and a focused next learning step. Print this worksheet or save it as a PDF using your browser.

Print or save as PDF Read the facilitation guide

Use this as a working template, not proof that a problem or solution has been validated. Capture links to source research where possible.

1. Frame the workshop

Customer group and context

Observable outcome we want to improve

Decision this workshop needs to support

Attendees, facilitator, decision owner and date

2. Evidence before interpretation

Include the source, date and whose behavior or experience was observed. Record interpretation separately.

Observation and source	Possible interpretation	What we still do not know

3. Draft the opportunity map

Desired outcome

Customer opportunity A, with supporting evidence

Customer opportunity B, with supporting evidence

Candidate solution directions, explicitly marked as hypotheses

4. Prioritize assumptions

What needs to be true? Focus on high-impact uncertainties with little evidence.

Assumption	Why it matters	Existing evidence	Priority

5. Commit to the next learning action

One question we need to answer

Research or test method and why it fits

Who will do it, with whom, and by when?

What evidence would change our mind?

Date of the next evidence review

Learn the full exercises

Opportunity Solution Tree Mapping, Assumptions Collection and Assumptions Mapping provide fuller instructions. This worksheet is a short synthesis aid and does not replace the complete plays.