Validate product ideas with the experiment sheet

To maximize your certainty of success before scaling your product ideas, you will want to conudct customer experiments to validate your them. Repeatedly testing whether you are on the right track to success will stop you from implementing something nobody wants.

When experimenting, we’ve seen the tendency for experiment teams to forget to define critical factors in the design of experiments. Factors that, if ignored, can make all your testing effort worthless. To help you solve this, we created a simple tool to better design those experiments/tests.

Truth be told, we weren’t always good at it in the early days.

The experiment sheet forces you to make the following things explicit:

  • What needs to be true for your idea to work (what is your hypothesis, assumption, or guess)?
  • How are you going to test whether your hypothesis is true of false?
  • What are you going to measure to validate (or invalidate) your hypothesis?
  • How does success look like? And how does failure look like? What’s the threshold?
Download the Experiment sheet

The experiment sheet forces you to make critical factors explicit: What needs to be true for your idea to work, how success and failure looks like, how you are going to test your hypothesis, what you are going to measure.

Download experiment sheet

We collect your information in order to personalize the website to better serve your needs. By submitting your data you consent to us sending you marketing communications about Learning Loop and occasional information that might be valuable for you. Your information is safe with us and you can withdraw your consent at any time. Don’t worry, we protect your data with care.

Community events
Product Loop

Product Loop provides an opportunity for Product professionals and their peers to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.

Join our community

Made with in Copenhagen, Denmark

Want to learn more about about good product development, then browse our product playbooks.