Important for this playbook

The Alert behavior change strategy brings unconscious habits to awareness by highlighting current actions and their reasons. This strategy is relevant when users need to become more mindful of their behaviors and understand the underlying motivations behind them.

Designers should look to the Alert category in situations where breaking ingrained habits or fostering self-reflection is crucial for promoting behavior change.

Theoretical backgrounds within psychology, such as habit formation theories and cognitive-behavioral approaches, support the effectiveness of Alert behavior change strategies by emphasizing the role of awareness in modifying behaviors. By incorporating Alert strategies, designers can help users recognize their habits and motivations, empowering them to make intentional choices and drive meaningful behavior change.

These behavior change strategies are part of the Persuasive Patterns printed card deck.

The Persuasive Patterns Card Deck is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

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Centre-Stage Effect illustration

Psychological Effect

Centre-Stage Effect

Items positioned centrally are perceived as more important

Periodic Events illustration

Persuasive Technique

Periodic Events

Recurring events help build up anticipation, belonging, and sustained interest

Picture Superiority Effect illustration

Psychological Effect

Picture Superiority Effect

We remember images much better than words

Salience illustration

Psychological Effect


Our decisions are shaped by the data presented to us

Triggers illustration

Persuasive Technique


Place cues on our regular paths to remind and motivate us to take action

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