Important for this playbook

The Train behavior strategy category focuses on developing necessary skills and competencies to enable effective action. This strategy is relevant when users lack the knowledge or abilities required to engage with a product or service successfully.

Designers should look to the Train category in situations where providing guidance, instruction, or practice is essential for promoting behavior change and achieving desired outcomes.

Theoretical backgrounds within psychology, such as behaviorism and social learning theory, support the effectiveness of Train patterns by emphasizing the role of learning and skill development in shaping behavior. By incorporating Train strategies, designers can empower users to acquire the necessary competencies, leading to increased confidence and sustained behavior change.

These behavior change strategies are part of the Persuasive Patterns printed card deck.

The Persuasive Patterns Card Deck is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

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Competition illustration

Persuasive Technique


We strive to attain things that cannot be shared

Positive Mimicry illustration

Persuasive Technique

Positive Mimicry

We learn by comparing our behavior with the actions of others

Shaping illustration

Persuasive Technique


Successively reinforce approximations to a target behavior

Triggers illustration

Persuasive Technique


Place cues on our regular paths to remind and motivate us to take action

Unlock Features illustration

Persuasive Technique

Unlock Features

Reward specific behaviors by enabling new capabilities

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