Social Influence
Playbooks for making actions personally relevant and meaningful
Explore these patterns in Persuasive Patterns: Conversions & Decisions.
Use physical cards to explore ways to reduce friction and help users make decisions.
$129 ยท Printed deck + digital edition
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Psychological Effect
Noble Edge EffectProducts of socially responsible companies are seen as superior
Persuasive Technique
Self-ExpressionWe seek opportunities to express our personality, feelings, or ideas
Important for this playbook
The Relate behavior strategy connects behaviors to individual values and concerns, making them personally relevant. This strategy is particularly relevant when users need to see how a product or service aligns with their personal beliefs, preferences, or aspirations. Designers should look to the Relate category of persuasive patterns in situations where establishing a personal connection with users is essential for motivating desired actions.
Theoretical backgrounds within psychology, such as self-determination theory and motivational psychology, support the effectiveness of Relate patterns by emphasizing the importance of intrinsic motivation and personal relevance in driving behavior change. By incorporating Relate strategies, designers can create experiences that resonate with users on a personal level, increasing engagement and driving meaningful behavior change.
Explore these patterns in Persuasive Patterns: Conversions & Decisions.
Use physical cards to explore ways to reduce friction and help users make decisions.
$129 ยท Printed deck + digital edition
Get your deck!