Behavioral Restructuring
Playbooks for modifying environments to influence behavior
Explore these patterns in Persuasive Patterns: Conversions & Decisions.
Use physical cards to explore ways to reduce friction and help users make decisions.
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Psychological Effect
Framing EffectThe way a fact is presented greatly alters our judgment and decisions
Cognitive Bias
Hedonic AdaptationWe resume stable levels of happiness despite major positive or negative events
Important for this playbook
The Restructure strategy holds significant relevance in design as it allows for subtle yet impactful alterations to physical or social environments, influencing behavior patterns.
Designers turn to this strategy when seeking to facilitate desired behaviors by modifying the context in which users interact with products or services. Situations where usersβ behaviors are influenced by environmental cues or social norms are ideal for employing Restructure patterns.
This category aligns closely with theoretical frameworks such as social influence theories, which emphasize the profound impact of surroundings on behavior. By strategically restructuring environments, designers can effectively shape user behavior and drive desired outcomes.
Explore these patterns in Persuasive Patterns: Conversions & Decisions.
Use physical cards to explore ways to reduce friction and help users make decisions.
$129 Β· Printed deck + digital edition
Get your deck!