Persuasive Patterns Playbook


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Important for this playbook

The Facilitate strategy streamlines processes or actions, making them more accessible and less daunting. This strategy is relevant when users encounter barriers or complexities that hinder their engagement with a product or service.

Designers should look to the Facilitate behavior change strategy category in situations where simplifying tasks or reducing friction is essential for promoting user adoption and retention.

Theoretical backgrounds within psychology, such as cognitive load theory and usability principles, support the effectiveness of Facilitate patterns by emphasizing the importance of simplicity and ease of use in driving behavior change. By incorporating Facilitate strategies, designers can remove obstacles and enhance user experience, leading to increased engagement and sustained behavior change.

These behavior change strategies are part of the Persuasive Patterns printed card deck.

The Persuasive Patterns Card Deck is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!
Appropriate Challenges illustration

Persuasive Technique

Appropriate Challenges

The user needs appropriate challenges to remain engaged

Autonomy Bias illustration

Cognitive Bias

Autonomy Bias

We strive to feel in control

Chaining illustration

Persuasive Technique


Link individual behaviors together into a final, complex action

Choice Closure illustration

Psychological Effect

Choice Closure

We are more satisfied with decisions when we engage in physical acts of closure

Chunking illustration

Persuasive Technique


We process and remember information grouped into manageable bits more easily

Commitment Devices illustration

Persuasive Technique

Commitment Devices

Make it easier for users to avoid acting against one's better judgment

Endowed Progress Effect illustration

Persuasive Technique

Endowed Progress Effect

Early help speeds up goal achievement

Feedback Loops illustration

Persuasive Technique

Feedback Loops

We are influenced by information that provides clarity on our actions

Fresh Start Effect illustration

Psychological Effect

Fresh Start Effect

We are more likely to achieve goals set at the start of a new time period

Levels illustration

Persuasive Technique


Use levels to communicate progress and gauge users' personal development

Limited Choice illustration

Persuasive Technique

Limited Choice

We are more likely to make a decision with fewer options to choose from

Pattern Recognition illustration

Psychological Effect

Pattern Recognition

We try to recognize patterns even where there are none

Present Bias illustration

Cognitive Bias

Present Bias

What we want now is not what we aspire to in the future

Recognition over Recall illustration

Persuasive Technique

Recognition over Recall

We are better at recognizing things than we are recalling them from memory

Reduction illustration

Persuasive Technique


Simplify complex behavior to simple tasks

Sequencing illustration

Persuasive Technique


Break down complex tasks into small and easily completed actions

Tunneling illustration

Persuasive Technique


Close off detours from a committed journey

Zeigarnik Effect illustration

Psychological Effect

Zeigarnik Effect

We remember uncompleted or interrupted tasks better than completed ones

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