Guide through action
Playbook for guiding user behavior through practical examples
Explore these patterns in Persuasive Patterns: Conversions & Decisions.
Use physical cards to explore ways to reduce friction and help users make decisions.
$129 · Printed deck + digital edition
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Persuasive Technique
Recognition over RecallWe are better at recognizing things than we are recalling them from memory
Persuasive Technique
StorytellingWe engage, understand, and remember narratives better than facts alone
Important for this playbook
The Demonstrate strategy provide clear guidance through practical examples or models of desired behavior. It is particularly effective when users require tangible demonstrations to understand how to interact with a product or service.
Designers should look to this category in situations where users benefit from visual or hands-on learning experiences, such as when introducing new features or complex processes.
Theoretical backgrounds within psychology, such as observational learning theory and social cognitive theory, support the effectiveness of the “Demonstrate” behavior strategies by emphasizing the impact of modeling and imitation on behavior. By incorporating Demonstrate strategies, designers can offer users tangible examples that facilitate understanding and encourage desired actions.
Explore these patterns in Persuasive Patterns: Conversions & Decisions.
Use physical cards to explore ways to reduce friction and help users make decisions.
$129 · Printed deck + digital edition
Get your deck!