Join the early bird Black Friday list

Black Friday is just around the corner, and we’re excited to offer early access to our best deals of the year at shop.learningloop.io. If you’re looking to elevate your brainstorming sessions and streamline your team’s workflow, our printed card decks are here to help.

Want to get in before everyone else?
Join our Black Friday Early Bird list to be the first to know when discounts go live! We’re launching the sale early this year, so you can grab your deck and start putting it to use before 2025 even begins.

Join the list

Consequence-driven Persuasion Techniques

Motivate behavior by highlighting potential consequences

These behavior change strategies are part of the Persuasive Patterns printed card deck.

The Persuasive Patterns Card Deck is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!
Authority Bias illustration

Cognitive Bias

Authority Bias

We have a strong tendency to comply with authority figures

Commitment & Consistency illustration

Persuasive Technique

Commitment & Consistency

We want to appear consistent with our stated beliefs and prior actions

Default Effect illustration

Psychological Effect

Default Effect

We are more likely to choose a pre-selected option

Reciprocity illustration

Persuasive Technique

Reciprocity

We feel obliged to give when we receive

Reputation illustration

Psychological Effect

Reputation

We adjust or personal behavior to reflect how we are perceived by others

Retaliation illustration

Persuasive Technique

Retaliation

People repay in kind

Sunk Cost Bias illustration

Cognitive Bias

Sunk Cost Bias

We are hesitant to pull out of something we have put effort into

Important for this playbook

The Oblige behavior strategy focuses on increasing the expectation of costs or consequences of action. This strategy is particularly suitable when users need to be motivated to consider the potential downsides of their actions.

Designers should look to the Oblige category in situations where highlighting the negative outcomes of certain behaviors or inactions is crucial for driving behavior change.

Theoretical backgrounds within psychology, such as prospect theory and loss aversion, support the effectiveness of Oblige patterns by emphasizing the impact of perceived costs or consequences on decision-making. By incorporating Oblige strategies, designers can encourage users to make more informed choices and take actions aligned with desired outcomes.

These behavior change strategies are part of the Persuasive Patterns printed card deck.

The Persuasive Patterns Card Deck is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!

Community events
Product Loop

Product Loop provides an opportunity for Product professionals and their peers to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.

Join our community

Made with in Copenhagen, Denmark

Want to learn more about about good product development, then browse our product playbooks.