Product Strategy ·
Evaluating Onboarding Experiences
How to evaluate whether onboarding helped users reach value, reduce effort, change behavior, and reveal the missing condition
Anders Toxboe
From the blog
Product Psychology
Articles on product psychology, newest first.
Product Strategy ·
Designing for Return
A practical design perspective on helping returning customers identify their current objective, start something new, reuse proven approaches, and connect their needs with the right product capabilities...
Anders Toxboe
Product Strategy ·
The Business Model of Enough
How to build products that deliver on their value promise, allow customers to finish, and create sustainable business value through trust, voluntary return, and solving the real...
Anders Toxboe
Behavioral Design ·
Not Every KPI Should Be Maximized
Designing KPIs with a definition of “enough”
Anders Toxboe
Product Strategy ·
Onboarding as a product-led growth multiplier
How inviting, sharing, collaboration, and team adoption can turn individual onboarding value into shared product-led growth
Anders Toxboe
Product Strategy ·
Guided Interaction in User Onboarding
How to provide the right level of onboarding guidance without creating dependence
Anders Toxboe
Product Strategy ·
Onboarding Users to AI Products Through Trust, Control, and Calibration
Where traditional onboarding focuses on helping users discover value, onboarding to AI products should focus on helping users reproduce value.
Anders Toxboe
Product Strategy ·
The End of Static Onboarding
How GenAI can help onboarding systems respond to user context in real time.
Anders Toxboe
Product Strategy ·
A Behavioral Model of User Onboarding
Why onboarding succeeds when motivation, capability, and context align in the user’s current moment.
Anders Toxboe
Product Strategy ·
User Onboarding and the Shortest Path to Action
How onboarding reduces friction, times commitments, and helps users follow through
Anders Toxboe
Product Strategy ·
User Onboarding and the Shift From Repeat Use to Habit
How onboarding evolves from driving return to shaping habits over time
Anders Toxboe
Product Strategy ·
Stop Designing Paths. Start Designing Platforms
How platform thinking can unlock user mastery and sustained value
Anders Toxboe
Product Management ·
Design that adapts just-in-time
Turning Product Psychology into Product Mechanics
Anders Toxboe
Psychology ·
What is Persuasive Design?
How Product Psychology can turn psychological insight into product impact
Anders Toxboe
Psychology ·
Why one-size-fits-all behavior design fails
Personalized approaches drive lasting impact where generic solutions fall short.
Anders Toxboe
Psychology ·
How to use Habit Stacking to build habit-forming products
How to design for user engagement that feels effortless and lasts forever
Anders Toxboe
Psychology ·
Are persuasive design cards holding back your best ideas?
Why 'Patterns First' might be stifling your creativity - and what do to instead
Anders Toxboe
Psychology ·
Designing Beyond Usability
How motivation drives product traction beyond mere ease of use
Anders Toxboe
Psychology ·
Nudges are stepping stones, not a destination
Nudges are overrated. Discover why bold system design—not tweaks—is the key to real behavior change.
Anders Toxboe
Psychology ·
Why saving feels hard
How behavioral economics can change financial futures
Anders Toxboe
Psychology ·
How to raise prices without losing customers
Increase prices without fuss by understanding and influencing customer perceptions
Anders Toxboe
Psychology ·
Preventing Behavioral Backfires with the INCASE framework
Use the INCASE framework to prevent unintended consequences in product design by aligning user engagement with design goals.
Anders Toxboe
Psychology ·
The psychology of sustainable consumption
Drive sustainable consumer behavior through storytelling, cognitive dissonance, and social proof.
Anders Toxboe
Psychology ·
Psychological Reactance: When users push back
Persuasive design can backfire and cause unintended consequences, leading to mistrust and negative outcomes.
Anders Toxboe
Psychology ·
Persuasion vs Manipulation
Navigating the fine line between persuasive and ethical design.
Anders Toxboe
Psychology ·
The Speak-Easy Effect
Simple and easy-to-pronounce names stick in consumers' minds, creating stronger brand connections.
Anders Toxboe
Psychology ·
Getting started with Product Psychology
Take your first steps toward applying product psychology to design user-centered products that align with business goals.
Bob Smeade
Psychology ·
The Starbucks Effect: The power of a name
How personalization increase customer satisfaction through name-based order identification.
Anders Toxboe
Psychology ·
How a simple rating can make or break your product
How to use star ratings to influence product perception and boost customer engagement.
Anders Toxboe
Psychology ·
Shaping social norms with the 25% rule
A small group can catalyze significant social change.
Anders Toxboe
Psychology ·
The psychology of recycling: Beyond negative nudges
Inspire recycling behavior by highlighting product transformations and positive impacts.
Anders Toxboe
Psychology ·
How Simulating Assembly Can Boost Your Product's Value
Revealing a product's internal structure through visuals can build trust, foster understanding, and create an emotional connection.
Anders Toxboe
Psychology ·
How Target, Walmart, and Home Depot hacks your shopping script
Walmart's secret weapon: disrupting your shopping routines to boost sales.
Anders Toxboe
Psychology ·
Adding sensory signals to products improves both perception and use
People are willing to pay more for products with a pleasing sensory experience
Anders Toxboe
Psychology ·
Incompleteness Effect: How 'Starting From Completion' Can Boost Engagement
Discover how presenting a pre-completed task can boost engagement and drive sales.
Anders Toxboe
Psychology ·
Progress Principle: Why acknowledging small wins boosts engagement
Celebrate small wins to boost engagement, motivation, and overall user satisfaction.
Anders Toxboe
Psychology ·
The Pratfall Effect: Why making mistakes can make you more likable
Small mistakes can make competent individuals more likable, fostering stronger relationships and boosting self-esteem.
Anders Toxboe
Psychology ·
The Off-by-100% Bias: Why numbers don't always tell the truth
We underestimate large percentage increases. Use clear language and context to avoid confusion.
Anders ToxboeProduct Weekly · Curated by Anders Toxboe
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