Understand the unsaid tacit assumptions of your customers

Understanding your customers’ needs and the context in which they’re using your product often help reveal critical assumptions that otherwise wouldn’t have been found until launch.

Approaching customers for the first time can be nerve-wracking. That’s why we’ve written a sample email to send to potential customer participants.

This will allow you to get started doing contextual inquiries in no time.

Download the Contextual inquiry cheat sheet

The first thing you want to do is to recruit your participants. Use template email to reach out to potential participants.

Download contextual inquiry cheat sheet

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