Workshop Exercises: Ideate
Experiment Ideation
Use proven experiment patterns to reliably test ideas reliably and consistently
Why: Lean experiment archetypes quicken idea validation with robust tests, enhancing design efficiency and evidence strength
When: Use to mitigate the risk of developing a product or feature that may not meet market needs or user expectations
Instructions for running this play
- Introduce the exercise and explain why it makes sense to test your idea with lean product experiments before potentially implementing something nobody wants.
- Agree on what to test. Use the Hypothesis Statement exercise to convert the idea you want to test into a testable hypothesis.
- Distribute Experiment Outlines to all participants and let them write their hypothesis statement in the outline.
- Explore experiment archetypes. Have participants explore the Validation Patterns card deck to find 2-4 experiments that might help test the hypothesis.
- Refine the experiment to your context. Adapt chosen experiments to your context, possibly sequencing them. Record the design in the Experiment Outline.
- Complete the outline. Define how both success and failure looks like and how it can be quantifiably measured.
- Plan the next steps. List action steps required to set up and run the experiment.
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Every card deck includes workshop patterns, so your team can put the methods to work in your next session.
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Sources
- How To Run An Easy GROWTH HACKING Workshop by Johan Holst