Workshop Exercises: Ideate

Experiment Ideation

Use proven experiment patterns to reliably test ideas reliably and consistently

Illustration of Experiment Ideation
Run a Experiment Ideation play

Alternative plays: How Might We Experiment

Follow-up plays: RICE Scoring

See also: Hypothesis Statement, RICE Scoring

Prep time
5 minutes

Run time
15-30 minutes

Group size
1-10

Why: Lean experiment archetypes quicken idea validation with robust tests, enhancing design efficiency and evidence strength

When: Use to mitigate the risk of developing a product or feature that may not meet market needs or user expectations

This workshop exercise is part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2025 and is now undergoing rigorous testing.

Reserve your deck!

Instructions for running this play

  1. Introduce the exercise and explain why it makes sense to test your idea with lean product experiments before potentially implementing something nobody wants.
  2. Agree on what to test. Use the Hypothesis Statement exercise to convert the idea you want to test into a testable hypothesis.
  3. Distribute Experiment Outlines to all participants and let them write their hypothesis statement in the outline.
  4. Explore experiment archetypes. Have participants explore the Validation Patterns card deck to find 2-4 experiments that might help test the hypothesis.
  5. Refine the experiment to your context. Adapt chosen experiments to your context, possibly sequencing them. Record the design in the Experiment Outline.
  6. Complete the outline. Define how both success and failure looks like and how it can be quantifiably measured.
  7. Plan the next steps. List action steps required to set up and run the experiment.

This workshop exercise is part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2025 and is now undergoing rigorous testing.

Reserve your deck!

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Ice Breakers

Relieve initial group awkwardness and establish a safe space

Educate

Broaden knowledge or insight regarding the behavior or situation to inform decisions.

Demonstrate

Show practical examples or models of the desired behavior for clear guidance.

Alert

Highlight current actions and their reasons, bringing unconscious habits to awareness.

Train

Develop necessary skills and competencies to enable effective action.

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