Workshop Exercises: Frame

Hypothesis Statement

Put your assumptions in context of your product to craft testable hypotheses

Illustration of Hypothesis Statement
Run a Hypothesis Statement play

Timing: Discovery

Origin: Jeff Gothelf and Josh Seiden, Sense & Respond

Run time
30-45 minutes

Group size

Why: Provide a structured approach to test assumptions to enable data-driven decision and iterative product development

When: Ideal for exploring new market opportunities

This workshop exercise is part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2023 and is now undergoing rigorous testing.

Reserve your deck!

Instructions for running this play

  1. Frame your most critical assumptions into testable statements using this template:

    We believe that [doing this/building this feature/creating this experience] for [these people/personas] will create [this outcome].

    We will know we are right when we see [this market feedback, quantitative measure, or qualitative insight].

  2. Use Perfection Game or Plus/Delta to perfect it in the group.

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Relieve initial group awkwardness and establish a safe space

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