Workshop Exercises: Define

Hypothesis Statement

Put your assumptions in context of your product to craft testable hypotheses

Alternative plays: How Might We, Job Stories, Problem Statement

Follow-up plays: Assumptions Mapping, Perfection Game, Plus / Delta

Timing: Discovery

Origin: Jeff Gothelf and Josh Seiden, Sense & Respond

Run time
30-45 minutes

Group size
2-10

Why: Provide a structured approach to test assumptions to enable data-driven decision and iterative product development

When: Ideal for exploring new market opportunities

Instructions for running this play

Frame your most critical assumptions into testable statements using this template:

We believe that [doing this/building this feature/creating this experience] for [these people/personas] will create [this outcome].

We will know we are right when we see [this market feedback, quantitative measure, or qualitative insight].
Use Perfection Game or Plus/Delta to perfect it in the group.

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