Every card deck includes workshop patterns, so your team can put the methods to work in your next session.
Running behavioral design workshops? The Persuasive Patterns Workshop Playbook (PDF) shows you how to design and run them.
Browse the card decks
Ask what your company will be doing after 5, 10, 15, and 20 years
Position your brand relative to other companies
Define what drives design decisions to ensure a consistent experience
Understand why you are in business - that is what people buy
Define the key steps a user takes to experience a product's real value
Put your assumptions in context of your product to craft testable hypotheses
Frame your product as something customers would 'hire' to complete a 'job'
Capture the feel of an idea from the gut
Position the attitude and style of your brand
Describe current conditions and the gap between now and then
Imagine how your idea will be packaged
Craft specific archetypical profiles of who you are designing for and why
Expand an idea with context to better understand, communicate, and agree on it
Determine your most impactful audiences
Discover and rank your core values
Summarize why a customer would choose your product or service
Identify golden behaviors for habit change
Select the behavior you want your users to do
Turn challenges into testable questions
Integrate ethical values into business-driven design goals
Select the main persuasive drivers of your project
Important for this playbook
These exercises help transition from broad exploration of the problem space to focused understanding. They invite you to sift through your gathered data, decipher patterns, and discern the crux of the user challenges encountered.
In this phase, we shift from empathizing to synthesizing our findings into actionable insight by employing analytical, linear thinking to distill user insights into a clearly articulated problem statement. This is not about framing your problem as a business objective; rather, it’s about embracing the user’s standpoint.
Translate your user’s voice into a clear, guiding problem statement that illuminates the path forward. Dive in and embrace the journey from empathy to problem definition – a journey that brings clarity, focus, and user-centricity to your problem-solving process.
Every card deck includes workshop patterns, so your team can put the methods to work in your next session.
Running behavioral design workshops? The Persuasive Patterns Workshop Playbook (PDF) shows you how to design and run them.
Browse the card decks