20-Year Brand Roadmap
Ask what your company will be doing after 5, 10, 15, and 20 years
Run better workshops with Learning Loop card decks.
Every card deck includes workshop patterns, so your team can put the methods to work in your next session.
Running behavioral design workshops? The Persuasive Patterns Workshop Playbook (PDF) shows you how to design and run them.
Browse the card decks
Competitive Landscape
Position your brand relative to other companies
Design Principles
Define what drives design decisions to ensure a consistent experience
Golden Circle
Understand why you are in business - that is what people buy
Golden Path
Define the key steps a user takes to experience a product's real value
Hypothesis Statement
Put your assumptions in context of your product to craft testable hypotheses
Job Stories
Frame your product as something customers would 'hire' to complete a 'job'
Mood Board
Capture the feel of an idea from the gut
Personality Sliders
Position the attitude and style of your brand
Problem Statement
Describe current conditions and the gap between now and then
Product Box
Imagine how your idea will be packaged
Prototype Persona
Craft specific archetypical profiles of who you are designing for and why
Storyboarding
Expand an idea with context to better understand, communicate, and agree on it
Top Audiences
Determine your most impactful audiences
Top Brand Values
Discover and rank your core values
Value Proposition Statement
Summarize why a customer would choose your product or service
Behavior Focus Mapping
Identify golden behaviors for habit change
Behavior Scoring
Select the behavior you want your users to do
How Might We Experiment
Turn challenges into testable questions
Humanize Design Goals
Integrate ethical values into business-driven design goals
Persuasive Driver Selection
Select the main persuasive drivers of your project
Important for this playbook
These exercises help transition from broad exploration of the problem space to focused understanding. They invite you to sift through your gathered data, decipher patterns, and discern the crux of the user challenges encountered.
In this phase, we shift from empathizing to synthesizing our findings into actionable insight by employing analytical, linear thinking to distill user insights into a clearly articulated problem statement. This is not about framing your problem as a business objective; rather, it’s about embracing the user’s standpoint.
Translate your user’s voice into a clear, guiding problem statement that illuminates the path forward. Dive in and embrace the journey from empathy to problem definition – a journey that brings clarity, focus, and user-centricity to your problem-solving process.
Run better workshops with Learning Loop card decks.
Every card deck includes workshop patterns, so your team can put the methods to work in your next session.
Running behavioral design workshops? The Persuasive Patterns Workshop Playbook (PDF) shows you how to design and run them.
Browse the card decks