Workshop Exercises Playbook


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Important for this playbook

These exercises help transition from broad exploration of the problem space to focused understanding. They invite you to sift through your gathered data, decipher patterns, and discern the crux of the user challenges encountered.

In this phase, we shift from empathizing to synthesizing our findings into actionable insight by employing analytical, linear thinking to distill user insights into a clearly articulated problem statement. This is not about framing your problem as a business objective; rather, it’s about embracing the user’s standpoint.

Translate your user’s voice into a clear, guiding problem statement that illuminates the path forward. Dive in and embrace the journey from empathy to problem definition – a journey that brings clarity, focus, and user-centricity to your problem-solving process.

These workshop exercises are part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2023 and is now undergoing rigorous testing.

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20-Year Brand Roadmap illustration
20-Year Brand Roadmap

Ask what your company will be doing after 5, 10, 15, and 20 years

Competitive Landscape illustration
Competitive Landscape

Position your brand relative to other companies

Design Principles illustration
Design Principles

Define what drives design decisions to ensure a consistent experience

Golden Circle illustration
Golden Circle

Understand why you are in business - that is what people buy

Golden Path illustration
Golden Path

Define the key steps a user takes to experience a product's real value

Hypothesis Statement illustration
Hypothesis Statement

Put your assumptions in context of your product to craft testable hypotheses

Job Stories illustration
Job Stories

Frame your product as something customers would 'hire' to complete a 'job'

Mood Board illustration
Mood Board

Capture the feel of an idea from the gut

Personality Sliders illustration
Personality Sliders

Position the attitude and style of your brand

Problem Statement illustration
Problem Statement

Describe current conditions and the gap between now and then

Product Box illustration
Product Box

Imagine how your idea will be packaged

Prototype Persona illustration
Prototype Persona

Craft specific archetypical profiles of who you are designing for and why

Storyboarding illustration

Expand an idea with context to better understand, communicate, and agree on it

Top Audiences illustration
Top Audiences

Determine your most impactful audiences

Top Brand Values illustration
Top Brand Values

Discover and rank your core values

Value Proposition Statement illustration
Value Proposition Statement

Summarize why a customer would choose your product or service

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