These exercises help transition from broad exploration of the problem space to focused understanding. They invite you to sift through your gathered data, decipher patterns, and discern the crux of the user challenges encountered.
In this phase, we shift from empathizing to synthesizing our findings into actionable insight by employing analytical, linear thinking to distill user insights into a clearly articulated problem statement. This is not about framing your problem as a business objective; rather, it’s about embracing the user’s standpoint.
Translate your user’s voice into a clear, guiding problem statement that illuminates the path forward. Dive in and embrace the journey from empathy to problem definition – a journey that brings clarity, focus, and user-centricity to your problem-solving process.
Ask what your company will be doing after 5, 10, 15, and 20 years
Position your brand relative to other companies
Define what drives design decisions to ensure a consistent experience
Understand why you are in business - that is what people buy
Define the key steps a user takes to experience a product's real value
Capture the feel of an idea from the gut
Position the attitude and style of your brand
Imagine how your idea will be packaged
Determine your most impactful audiences
Discover and rank your core values
Product Loop provides an opportunity for Product professionals and their peers to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.
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