Why: Bring clarity and consensus about what truly matters to simplify future decision-making
When: Useful during early stages of brand development or when revisiting your brand strategy
Instructions for running this play
- List values. Ask participants to conduct a Silent Storming exercise writing down as many potential brand values as they can think of on sticky notes. Consider sharing inspirational values to get their minds flowing.
- Share Value. Each participant Playbacks their by placing their sticky notes on a large surface, creating a shared master list.
- Vote on Values. Participant Notes and Votes on their top three values from the list. Let each participant share their top three and initiate a short discussion about the most voted values.
- Final call. The Decider, after careful thought, writes down the top three values in order of importance, thus finalizing the brand’s core values.
Tips to perfect this play
Master and adapt the play to fit your context and needs.
Tip: Invite stakeholders
Invite stakeholders or clients to participate in the exercise to provide a broader perspective.
Tip: Use a bigger list
Try to rank a larger initial list of values before narrowing down to the top three to ensure a comprehensive evaluation.
Tip: Test with scenarios
Pose hypothetical decision-making scenarios to test the applicability of the proposed values.
Every card deck includes workshop patterns, so your team can put the methods to work in your next session.
Running behavioral design workshops? The Persuasive Patterns Workshop Playbook (PDF) shows you how to design and run them.
Browse the card decks- The Three-Hour Brand Sprint by Jake Knapp
- Your Rrand Story worksheets by Jake Knapp