Workshop Exercises: Define

Top Brand Values

Discover and rank your core values

Illustration of Top Brand Values
Run a Top Brand Values play

Prep time
5-10 minutes

Run time
30 minutes

Group size

Why: Bring clarity and consensus about what truly matters to simplify future decision-making

When: Useful during early stages of brand development or when revisiting your brand strategy

This workshop exercise is part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2023 and is now undergoing rigorous testing.

Reserve your deck!

Instructions for running this play

  1. List values. Ask participants to conduct a Silent Storming exercise writing down as many potential brand values as they can think of on sticky notes. Consider sharing inspirational values to get their minds flowing.
  2. Share Value. Each participant Playbacks their by placing their sticky notes on a large surface, creating a shared master list.
  3. Vote on Values. Participant Notes and Votes on their top three values from the list. Let each participant share their top three and initiate a short discussion about the most voted values.
  4. Final call. The Decider, after careful thought, writes down the top three values in order of importance, thus finalizing the brand’s core values.

Tips to perfect this play

Master and adapt the play to fit your context and needs.

Tip: Invite stakeholders

Invite stakeholders or clients to participate in the exercise to provide a broader perspective.

Tip: Use a bigger list

Try to rank a larger initial list of values before narrowing down to the top three to ensure a comprehensive evaluation.

Tip: Test with scenarios

Pose hypothetical decision-making scenarios to test the applicability of the proposed values.


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