Also called: Web-log
See also: Event
Relevant metrics: Awareness, Reach, Unique views, Time spent, Comments, Number of social shares
How: Set up a blog to share the story of your product and the problem you are trying to solve and engage with users as they comment and share your content.
Why: The two-way communication from blogs gives an ideal platform to build momentum and gather customer feedback while building your minimum viable product. If you are able to create a following around your problem, you can consider it validated.
This experiment is part of the Validation Patterns printed card deck
A collection of 60 product experiments that will validate your idea in a matter of days, not months. They are regularly used by product builders at companies like Google, Facebook, Dropbox, and Amazon.Get your deck!
Building a community around your product
The personal storytelling format of a blog provide potential customers a better insight into what it is you do and what the underlying vision and story around your product is all about. A blog can be a great way to build a community and a following around your mission and the product that you are building.
App.net began in concept on its founders’ blog where ideas and challenges were frequently explained. In thsi way, they slowly gained support from a community of followers and supporters.
Lead enrichment software, Mattermark, started as a Blog MVP, analysing how startup companies had ventured after receiving capital.
The first version of the daily deal site was built upon a branded WordPress blog, posting offers for gift certificates and vouchers every day manually. Using off-the-shelf software, they scripted auto-generated PDF coupons and email sendouts via Apple Mail.