Product Resources & Tools

Experiments

• Understand the unsaid tacit assumptions of your customers

  The first thing you want to do is to recruit your participants. Use template email to reach out to potential participants.

  Download the contextual inquiry cheat sheet

• Validate product ideas with the experiment sheet

  The experiment sheet forces you to make critical factors explicit: What needs to be true for your idea to work, how success and failure looks like, how you are going to test your hypothesis, what you are going to measure.

  Download the experiment sheet

• Capture customer insights with the learning sheet

  The learning sheet forces you note critical factors about what you learned from an experiment and will help you ensure that you make the resulting decisions and actions explicit.

  Download the learning sheet