Product Playbooks

A collection of practical, repeatable strategies to enhance product strategy and design.

Playbooks of commonly used tactics help product teams understand their role in executing each step of a process. A playbook is a set of repeatable actions that teams can take in specific product development situations.

What are Product Playbooks?

Our playbooks cover practical approaches in key areas of product work, including:

  • Product psychology
  • Product Discovery
  • Product Experimentation and validation
  • Business strategy
  • Team collaboration
  • Problem solving

Each playbook includes tested tactics to help you and your team act with confidence. These plays are not strict rules but helpful guidance based on what has worked in real situations.

What makes a good playbook?

An effective playbook has three key traits:

  1. It gives you proven plays that can be reliably repeated
  2. The plays can be easily taught and shared with team members.
  3. One can look back and check whether the plays were used as intended.

Playbooks support decision-making. They help you identify the right move, whether you're advancing to the next phase or reassessing your current approach.

Browse one of our playbooks