Workshop Exercises: Frame, Ideate

Figure Storming

Imagine how a famous character, fictional or real, would tackle a problem

Illustration of Figure Storming
Run a Figure Storming play

Also called: Heroes, Alter egos

Timing: Discovery

Run time
60 minutes

Group size
4-10

Why: Invoke unique ideas by viewing problems through the lens of famous characters, effectively breaking cognitive biases

When: When a difficult problem requires a fresh, unorthodox perspective

This workshop exercise is part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2023 and is now undergoing rigorous testing.

Reserve your deck!

Instructions for running this play

  1. Frame problem. Articulate on the challenge you want to explore. How Might We is a great way to frame it.
  2. Choose a a figure. Pair the problem with a corresponding fictional character. In a group setting of 3-5 participants, set a Timebox of 5-10 minutes for exploring as many characters as you can.

    Example
    • Problem: A waste management company wants to improve services, but does not know how to stand out.
    • Figure: How would Elon Musk disrupt the market
  3. Explore figure actions. Once you have settled on a figure, it is time to explore what that would mean for your challenge. Consider doing Empathy Mapping on the chosen character to build empathy and further spawn ideas.

Want to learn more?

Receive a hand picked list of the best reads on building products that matter every week. Curated by Anders Toxboe. Published every Tuesday.

No spam! Unsubscribe with a single click at any time.

Ice Breakers

Relieve initial group awkwardness and establish a safe space

Community events
Product Loop

Product Loop provides an opportunity for Product professionals and their peers to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.

Join our community

Made with in Copenhagen, Denmark

Want to learn more about about good product development, then browse our product playbooks.