Workshop Exercises: Ideate
Figure Storming
Imagine how a famous character, fictional or real, would tackle a problem
Why: Invoke unique ideas by viewing problems through the lens of famous characters, effectively breaking cognitive biases
When: When a difficult problem requires a fresh, unorthodox perspective
Instructions for running this play
- Frame problem. Articulate on the challenge you want to explore. How Might We…* is a great way to frame it.
- Choose a a figure. Pair the problem with a corresponding fictional character. In a group setting of 3-5 participants, set a Timebox of 5-10 minutes for exploring as many characters as you can.
Example
- Problem: A waste management company wants to improve services, but does not know how to stand out.
- Figure: How would Elon Musk disrupt the market
- Explore figure actions. Once you have settled on a figure, it is time to explore what that would mean for your challenge. Consider doing Empathy Mapping on the chosen character to build empathy and further spawn ideas.
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