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Workshop Exercises: Understand

User Story Mapping

Understand and visualize the user journey collaboratively

Illustration of User Story Mapping
Run a User Story Mapping play

Alternative plays: Journey Mapping, Service Blueprint, Value Proposition Mapping

Follow-up plays: Golden Path, Journey Mapping

Timing: Planning

Run time
60-90 minutes

Group size
3-10

Why: Let teams identify feature gaps, prioritize features, and align on delivering a seamless user experience

When: Use to define or refine user experiences by bridging the work of cross functional teams

Reserve a Workshop Pattern card deck

This workshop exercise is part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2025 and is now undergoing rigorous testing.

Reserve your deck!

Instructions for running this play

  1. Identify your target persona
  2. Discover activities. Discover what activities users need to go through to reach the final outcome they aim to achieve by doing a Silent Storming session.
  3. Map the user journey. Let your group describe Steps needed to complete activities in the Journey Map step-by-step on sticky notes. Group the sticky notes below the activity.
  4. Come up with solutions. Create sticky notes with user stories needed to make each step possible in your product. Group the user stories vertically below each activity.
  5. Prioritize and slice out releases. Prioritize the user stories on a vertical line and decide which are necessary for a first release, second release, and so forth.

Tips to perfect this play

Master and adapt the play to fit your context and needs.

Tip: Tailor to personas

Tailor the exercise by creating user personas and mapping user stories specific to each persona, enabling teams to address different user needs and personalize the product experience.

Reserve a Workshop Pattern card deck

This workshop exercise is part of the Workshop Patterns printed card deck.

A collection of workshop exercises that will help you ditch dull meetings and facilitate with confidence. It will help you master the design process and have more productive time with your team. The card deck will be ready for purchase in the end of 2025 and is now undergoing rigorous testing.

Reserve your deck!

Related plays

Sources

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Validation Patterns

Idea Validation playbooks

Validate the problem

Is your problem worth solving?

Validate the market

Don't build something that nobody wants

Validate the product

Does your product solve the problem?

Validate willingness to pay

Are people willing to reach into their wallets?

Business Model Patterns

Business Model Generation playbooks

Customer Segment

Meeting the unique needs of each and every customer

Pricing Model

Innovative pricing strategies for sustainable growth

Revenue Streams

Explore different revenue streams to maximize potential

Value Network

Sharing resources and risks for mutual benefit in the network

Value Proposition

Value proposition strategies for long-term success

Value Proposition Development

Unlocking growth through value proposition design

Workshop Patterns

Workshop Exercises playbooks

Set goals

Convert empathy to clarity by refining insights into problem definitions

Understand

Uncover insights and drive problem-solving through deep analysis

Define

Convert empathy to clarity by refining insights into problem definitions

Ideate

Unleash creativity to collaboratively discover fresh solutions

Evaluate

Uncover insights and drive problem-solving through deep analysis

Decide

Prioritize ideas or challenges to determine where to direct your attention and efforts

Discuss

Build a shared understanding to reach your goals together

Techniques

Core techniques used to plan and lead effective workshops

Ice Breakers

Relieve initial group awkwardness and establish a safe space

Persuasive Patterns

Persuasive Patterns playbooks

Influence

Encourage action by eliciting positive or negative emotions about the behavior or situation.

Restructure

Alter physical or social environments to subtly shift behavior patterns.

Educate

Broaden knowledge or insight regarding the behavior or situation to inform decisions.

Demonstrate

Show practical examples or models of the desired behavior for clear guidance.

Relate

Connect the behavior to individual values and concerns, making it personally relevant.

Alert

Highlight current actions and their reasons, bringing unconscious habits to awareness.

Facilitate

Streamline the process or action, making it more accessible and less daunting.

Train

Develop necessary skills and competencies to enable effective action.

Oblige

Increase the expectation of costs or consequences of action.

Tempt

Use the promise of rewards to motivate and encourage desired actions or behaviors.

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