Workshop Exercises: Understand
User Story Mapping
Understand and visualize the user journey collaboratively
Why: Let teams identify feature gaps, prioritize features, and align on delivering a seamless user experience
When: Use to define or refine user experiences by bridging the work of cross functional teams
Instructions for running this play
- Identify your target persona
- Discover activities. Discover what activities users need to go through to reach the final outcome they aim to achieve by doing a Silent Storming session.
- Map the user journey. Let your group describe Steps needed to complete activities in the Journey Map step-by-step on sticky notes. Group the sticky notes below the activity.
- Come up with solutions. Create sticky notes with user stories needed to make each step possible in your product. Group the user stories vertically below each activity.
- Prioritize and slice out releases. Prioritize the user stories on a vertical line and decide which are necessary for a first release, second release, and so forth.

Tips to perfect this play
Master and adapt the play to fit your context and needs.
Tip: Tailor to personas
Tailor the exercise by creating user personas and mapping user stories specific to each persona, enabling teams to address different user needs and personalize the product experience.
Every card deck includes workshop patterns, so your team can put the methods to work in your next session.
Running behavioral design workshops? The Persuasive Patterns Workshop Playbook (PDF) shows you how to design and run them.
Browse the card decksRelated plays
- User Story Mapping 101 (Video) by Anna Kaley
- User Story Mapping Template by Miro
- What is user story mapping?
- User Story Mapping by Douglas Ferguson