Persuasive Patterns

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Persuasive Patterns

Inspire User Action. Design Better Products.

These behavior change strategies are part of the Persuasive Patterns printed card decks.

The Persuasive Patterns card decks is a collection of design tactics from product psychology, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!

Persuasive Patterns

Persuasive Patterns playbooks

Influence

Encourage action by eliciting positive or negative emotions about the behavior or situation.

Restructure

Alter physical or social environments to subtly shift behavior patterns.

Educate

Broaden knowledge or insight regarding the behavior or situation to inform decisions.

Demonstrate

Show practical examples or models of the desired behavior for clear guidance.

Relate

Connect the behavior to individual values and concerns, making it personally relevant.

Alert

Highlight current actions and their reasons, bringing unconscious habits to awareness.

Facilitate

Streamline the process or action, making it more accessible and less daunting.

Train

Develop necessary skills and competencies to enable effective action.

Oblige

Increase the expectation of costs or consequences of action.

Tempt

Use the promise of rewards to motivate and encourage desired actions or behaviors.

These behavior change strategies are part of the Persuasive Patterns printed card decks.

The Persuasive Patterns card decks is a collection of design tactics from product psychology, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!

Persuasive Patterns

Persuasive Patterns

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