Product Playbooks

Having a playbook of commonly used tactics lets team members understand their role in executing each play. A play is an agreed upon set of actions the team takes in a given situation.

A play is an agreed upon set of actions the team takes in a given situation. Having a playbook of commonly used tactics lets team members understand their role in executing each play.

A playbook has three attributes: (1) it gives you plays that can be reliably repeated, (2) these plays can be taught to others, and (3) one can look back and check whether the plays were used as intended.

Plays are not requirements, but are suggestions. They suggest what worked well in the past.

Plays do not guarantee advancement to the next stage. Sometimes they will give you exactly the confirmation you need to move on, other times you will have to go for a second round or for another play altogether. That's OK.

Browse one of our playbooks

Ice Breakers

Relieve initial group awkwardness and establish a safe space

Educate

Broaden knowledge or insight regarding the behavior or situation to inform decisions.

Demonstrate

Show practical examples or models of the desired behavior for clear guidance.

Alert

Highlight current actions and their reasons, bringing unconscious habits to awareness.

Train

Develop necessary skills and competencies to enable effective action.

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Product Loop

Product Loop provides an opportunity for Product professionals and their peers to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.

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Want to learn more about about good product development, then browse our product playbooks.